/* bvs – Markenerweiterung (breiteres Spektrum, eigener Zweit-Akzent) */
:root {
  --teal-600: #0f8f8a;
  --teal-050: #e6f5f4;
  --amber-600: #d98213;
  --amber-050: #fdf1e0;
  --violet-600: #6d54c8;
  --violet-050: #efeafb;
}
.brand__fallback b { color: var(--red-600); }
.brand img { height: 40px; width: auto; max-width: 240px; object-fit: contain; }
.footer-brand img { height: 44px; max-width: 250px; object-fit: contain; background:#fff; padding:10px 14px; border-radius:12px; }

/* Sparten-Kacheln: farbige Icon-Varianten */
.card__icon.teal   { background: var(--teal-050);   color: var(--teal-600); }
.card__icon.amber  { background: var(--amber-050);  color: var(--amber-600); }
.card__icon.violet { background: var(--violet-050); color: var(--violet-600); }

/* Zielgruppen-Band */
.audience { display:grid; grid-template-columns:repeat(3,1fr); gap:22px; }
.audience .card { text-align:left; }
.audience .tag { display:inline-block; font-size:.72rem; font-weight:700; letter-spacing:.1em; text-transform:uppercase; padding:4px 10px; border-radius:999px; background:var(--bg-soft); color:var(--navy-700); margin-bottom:12px; }

/* Prozess-Schritte */
.steps-row { display:grid; grid-template-columns:repeat(3,1fr); gap:26px; counter-reset:step; }
.pstep { position:relative; padding-top:8px; }
.pstep .no { width:46px;height:46px;border-radius:50%;background:var(--navy-800);color:#fff;display:grid;place-items:center;font-weight:800;font-size:1.15rem;margin-bottom:14px; }
.pstep h3 { font-size:1.15rem;margin-bottom:.4rem; }
.pstep p { color:var(--body); font-size:.97rem; }

@media (max-width: 860px){
  .audience, .steps-row { grid-template-columns:1fr; }
}